SEO for HVAC Companies

Todd Hayes • July 18, 2024

SEO for HVAC Business 101

The 3 Key Elements for Dominating Local Search Rankings.

The quality of the local SEO for an HVAC company has become the difference between staying constantly busy and twiddling your thumbs during fair weather slow times.

Homeowners and businesses alike turn to Google when they have a heating or air conditioning problem. They may search "air conditioning repair near me", "heater repair company [City Name]", or even "top HVAC Contractors near me". The important thing is that they are looking for an HVAC company just like yours to solve their problem... and they are ready and willing to pay to get it fixed.

But can they find your business? Ideally, we want to see your business name pop up in the #1 spot on the Google local "map pack" when they are searching.

If you are not at least in the top 3, then you have low odds of getting a call from the potential customer.

A screenshot of a google map showing businesses in a city.

How do you increase your HVAC Company Search Rankings?

The good news! You can make a HUGE difference in your ability to get found by local customers who need your HVAC services with these 3 factors.

A computer , tablet , and phone are displaying a website for a heat and air business

A Trustworthy and SEO-Optimized Professional Website.

The website for your HVAC business is the center hub that carries the weight for your other online assets. (It's hard to get great Google Map rankings without a quality website). It needs to look professional and build trust, not just in the eyes of potential customers, but also in the eyes of Google.

It needs to be optimized for customers in your local service area and the behind-the-scenes code needs to be easy for search engines to interpret and understand.

A hand is holding a cell phone with a map and a check mark on it.

A Verified and Optimized Google Business Profile

Be sure to verify your Google Business Profile. Service area businesses, especially ones like most HVAC companies that do not have a staffed physical location that customers visit, are stuck with doing the video verification process. I know that is a pain to do... but it is 100% worth it. Learn the GBP video verification steps here.

Along with being verified, it needs to be optimized by picking the best category and best services to target your BEST customers. The information must be precise, ensuring that name, address, phone number, operating hours, and other details match perfectly with the information on your website.

A website for heat and repair shows a thumbs up

A Google Review Acquisition Strategy

Potential customers look at the review rating. They check reviews before buying a product, and those same potential customers will check the reviews of HVAC businesses before choosing who to call first.

Your star rating, number of reviews, and frequency of the reviews are all factors in the customer's eye, and in Google's view when they are choosing who to recommend first to those potential customers.

To get new reviews and keep them flowing in, you need a plan to request them in person and online and it needs to be easy for you and your customers.