The HVAC PPC Agency That Turns Clicks Into Calls
Local SEO takes time. Google Ads puts you at the top of the page this week. Done right, it's the fastest way to fill an empty schedule.
- Ads only shown in the towns you actually serve
- Every call and form tracked back to the ad
- Managed by someone running Google Ads since 2000
- One HVAC company per town
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Most HVAC companies are wasting money on Google Ads
You set up a campaign, or someone did it for you. The clicks came in. The bill came in. The calls... not so much.
Usually it's the same handful of problems. Ads showing to people way outside your service area. Bidding on "how to fix my AC" searches from DIYers. No tracking, so nobody knows which clicks turned into jobs.
Google is happy to spend your money either way. My job is to make sure it brings in calls.
Where HVAC ad budgets leak
- Clicks from outside your service area
- DIY, jobs and parts searches
- Broad keywords with no negatives
- No call tracking, so no idea what works
- Sending clicks to a slow, generic home page
HVAC Google Ads management, start to finish
Everything it takes to run profitable PPC for an HVAC company, handled for you.
Campaign setup built for HVAC
Campaigns organized around the services that pay: AC repair, furnace repair, new installs, maintenance and emergency calls.
Local service area targeting
Ads only show to people in the towns you actually serve, so you're not paying for clicks from three counties away.
Keyword and negative keyword research
We bid on searches from people ready to call, and block the junk like DIY, jobs and parts searches.
Ad copy and extensions
Ads that speak like a local HVAC company, with call buttons, locations, reviews and service links.
Call and form conversion tracking
We track real calls and form fills, not just clicks, so every dollar is tied to an actual lead.
Ongoing optimization
Bids, budgets and keywords adjusted as the season shifts, so you spend more when the heat hits and less when it's slow.
Landing pages that convert
Clicks go to pages built to turn visitors into calls, not a generic home page.
Monthly results in plain English
Your ad results land in the same monthly report as your rankings and Google profile activity.
HVAC Blast vs. a typical PPC agency
| Typical PPC agency | HVAC Blast | |
|---|---|---|
| Targeting | Wide areas, lots of wasted clicks | Only the towns you serve |
| Tracking | Clicks and impressions | Real calls and form fills |
| Who you work with | A rotating account rep | Me, Todd Hayes |
| Experience | Often a few years | Running Google Ads since 2000 |
| Competitors | Often run ads for them too | One HVAC company per town |
| Organic visibility | Not their job | Paired with your local SEO and Google profile |
Why Google Ads works best with local SEO
Ads are like a faucet. They bring calls in fast, but they stop the moment you turn them off. Local SEO and your Google Business Profile are more like a well. They take longer to dig, but they keep paying off.
That's why Google Ads is an add-on to the HVAC Blast local marketing system, not a replacement for it. Ads fill the schedule now. The system builds the visibility that keeps it full.
Google Ads Management
+$397 / month
Discounted rate, only available with the $497/month Local Visibility Package. Ads management on its own is available at a higher price. Ad spend is paid directly to Google.
Questions HVAC owners ask about Google Ads
How much does HVAC Google Ads management cost?
With HVAC Blast, Google Ads management is $397 a month as an add-on to the $497 Local Visibility Package. That discounted rate is only available with the package. Ads management on its own is available at a higher price.
Is ad spend included?
No. Your ad spend is paid directly to Google, so you always see exactly where every dollar goes. The management fee covers setup, optimization, tracking and reporting.
Do I have to sign a contract?
Nope. No contracts. It's month to month, prepaid at the start of each 30-day period. I always tell people... we're not getting married here. We're not even dating. My goal is for this to bring in way more new business than it costs, so it's the best investment you make each month. If something changes and you want to stop, no trouble and no hard feelings. Life happens. There's no 30-day notice required, you can end any time. We just don't refund the rest of a month that's already started. And give it a fair shot: allow about 90 days for Google and other search tools to start seeing the new work. Within 6 months, the work builds up and should be a big improvement over where you started.
How much should an HVAC company spend on Google Ads?
It depends on your town, your services and how many calls your crews can handle. After your free audit, I'll recommend a starting budget that fits your market instead of guessing.
How fast can Google Ads bring in calls?
Much faster than SEO. Once a campaign is approved and live, calls can start coming in within days. That's why ads pair so well with the slower, longer-lasting work of local SEO.
Will you track the calls my ads bring in?
Yes. Call and form conversion tracking is part of every setup, so we can see which searches turn into real customers, and stop paying for the ones that don't.
Do you run ads for my competitors?
No. I take one HVAC company per market, for ads and for everything else.
See where you stand in your town
Run a free map audit. It takes about a minute, and you'll see exactly where you show up on Google Maps and who's beating you.
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