HVAC SEO for towns under 100,000

The HVAC SEO Company That Gets You Into the Map Pack

Most HVAC calls start with a Google Maps search. If you're not in the top 3, you're mostly invisible. Let's fix that.

  • Google Business Profile optimized and managed every week
  • Rankings tracked street by street across your service area
  • Service and town pages built around real searches
  • One HVAC company per town. Never your competitor.
17 monthsAir Pro averaging top 3
Since 2000doing search marketing
$497/mofull local system

Get your free map audit

See exactly where you show up on Google Maps across your town, street by street. It takes about a minute.

No obligation. After you submit, you'll run your audit on the next screen.

Sound familiar?

You've probably been burned by an SEO company before

Maybe you paid someone a few hundred bucks a month and got a monthly report full of words like "impressions" and "domain authority." Meanwhile the phone didn't ring any more than it used to.

Here's the thing... a lot of SEO companies treat an HVAC shop in a town of 30,000 the same way they'd treat a software company. Blog posts nobody reads. Backlinks from sites nobody's heard of. That's not how small-town HVAC gets found.

In your town, the game is won on Google Maps. That's where I put the work.

What actually moves the needle for HVAC

  • A complete, active Google Business Profile
  • Steady new reviews, with real replies
  • Pages for each service and each town you cover
  • Consistent business info everywhere online
  • Showing up week after week, not once a quarter
What's included

Our HVAC SEO services, done for you every week

You run calls. I handle the parts of local SEO that actually bring in calls for HVAC companies.

Google Business Profile optimization

Categories, services, service areas, hours, attributes, photos and description, all set up the way Google wants to see an HVAC company.

Weekly Google posts and photos

Fresh posts, offers, events and real job photos every week, so your profile looks active and Google keeps showing it.

Map Pack rank tracking

Street-by-street grid scans across your service area, so we can see exactly where you show up and where you don't.

Service and town pages

Pages built around what homeowners actually search, like AC repair, furnace repair and new installs, in every town you serve.

On-page SEO and schema

Titles, headings, internal links and structured data that tell Google what you do and where you do it.

Citations and business listings

Your name, address and phone number consistent across the directories Google trusts.

Review growth and responses

A simple way to ask happy customers for reviews, plus keyword-rich replies to every review you get.

AI search visibility

Clear, crawlable pages and consistent business info so ChatGPT, Gemini and other AI tools can find and recommend you.

Proof from a town of 20,000

What HVAC SEO did for Air Pro Heat and Air

Air Pro started in Ponca City, Oklahoma with one truck. With steady Google Maps work, they've grown to multiple trucks and crews, with a full-time office manager keeping the schedule full.

Being in the top 3 for searches like AC repair, furnace repair and new installs keeps the crews busy, even in the slow spring and fall months.

Read the full Air Pro story

Google Maps ranking grid for Air Pro Heat and Air in Ponca City, August 2023. Green circles show top 3 positions.
August 2023 The starting point. Strong right around the shop, then sliding to #4 through #8 a few miles out.
Google Maps ranking grid for Air Pro Heat and Air in Ponca City, February 2025. Green circles show top 3 positions.
February 2025 A full year later and still holding #1 across nearly the whole region.
How we compare

HVAC Blast vs. a typical SEO company

Typical SEO companyHVAC Blast
FocusBlog posts and backlinksGoogle Maps and the Map Pack
Google Business ProfileSet up once, then forgottenManaged and posted to every week
Who they work withAnyone, including your competitorsOne HVAC company per town
ReportingConfusing monthly PDFsWeekly updates plus ranking maps and real calls
Website and social mediaExtra cost, separate vendorIncluded in the package
Who you talk toAn account repMe, Todd Hayes
More than SEO

HVAC SEO is one piece of a bigger system

Ranking on Google is great. But homeowners also check your Facebook page, look at your photos, read your reviews and click through to your website before they call.

That's why HVAC Blast is a complete local marketing system. SEO, your Google profile, your website and your social media all work together to keep you highly visible in your town.

See everything included How the system works

  1. Free map audit

    See where you rank across your town right now, and who's beating you.

  2. We set everything up

    Your Google profile, website and listings get cleaned up and optimized.

  3. Weekly work, monthly proof

    Posts, photos and updates go out every week, and you see the results.

HVAC SEO questions

Questions HVAC owners ask about SEO

How much does HVAC SEO cost?

With HVAC Blast it's $497 a month, and that covers more than SEO. You get Google Business Profile management, local SEO, website work, social posting and reporting in one package. Google Ads management is an optional add-on for $397 a month.

Do I have to sign a contract?

Nope. No contracts. It's month to month, prepaid at the start of each 30-day period. I always tell people... we're not getting married here. We're not even dating. My goal is for this to bring in way more new business than it costs, so it's the best investment you make each month. If something changes and you want to stop, no trouble and no hard feelings. Life happens. There's no 30-day notice required, you can end any time. We just don't refund the rest of a month that's already started. And give it a fair shot: allow about 90 days for Google and other search tools to start seeing the new work. Within 6 months, the work builds up and should be a big improvement over where you started.

How long does HVAC SEO take to work?

Give it about 90 days for Google and other search systems to start seeing the new work. Within 6 months, the work builds up and should be a big improvement over where you started. After that it keeps compounding. Air Pro's rankings kept climbing for more than a year, and staying on top takes steady weekly work, not a one-time fix.

Do you work with other HVAC companies in my town?

No. I take one HVAC company per market. If I'm helping you rank for AC repair in your town, I'm not helping the guy across the street.

Do I need a new website for SEO?

Not always. If you like your current site, we'll optimize it. If it's slow, outdated or hard to use on a phone, we can build you a new one as part of the package.

What about ChatGPT and AI search?

It matters more every month. The same things that help you on Google Maps, like a complete profile, consistent business info, real reviews and clear service pages, also help AI tools find and recommend you. We check your AI visibility as part of your audit.

How will I know the SEO is working?

You'll get a weekly email showing what got done, plus a monthly report with local ranking maps and the calls, website clicks and direction requests your Google profile brought in.

Does this work for HVAC companies in big cities?

It can, but it's built for towns and cities under 100,000 people. That's where a steady, consistent system wins fastest, without a big-city budget.

See where you rank on Google Maps

Run a free map audit of your town. It takes about a minute, and you'll see exactly where you stand.

Get My Free Map Audit